Tiny Tools › URL parameter glossary › dclid

`dclid`

🏢 Google Marketing Platform (DoubleClick)🏷️ Ad click ID

What it is

The DoubleClick / Display & Video 360 click identifier, used to attribute display-ad impressions and clicks.

Safe to remove? Yes. dclid is used for tracking and reporting only — deleting it does not change the page you land on. Strip it before sharing a link to keep it clean and private.

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